Presenting Japan to the World 1 (A)(in English)

授業科目名

(英語名)

Presenting Japan to the World 1 (A)(in English)

科目区分

全学共通科目

ー

対象学生

国際商経学部

学年

2年

ﾅﾝﾊﾞﾘﾝｸﾞｺｰﾄﾞ

IA9992GCA1

単位数

1.00単位

ナンバリングコードは授業科目を管理する部局、学科、教養専門の別を表します。詳細は右上の？から別途マニュアルをダウンロードしてご確認ください。

授業の形態

講義 (Lecture)

開講時期

2025年度前期

(Spring semester)

担当教員

Armando Duarte

所属

国際交流機構

授業での使用言語

英語

関連するＳＤＧｓ目標

該当なし

ｵﾌｨｽｱﾜｰ・場所

By appointment

連絡先

xxhqv256@hq.u-hyogo.ac.jp

対応するディプロマ・ポリシー(DP)・教職課程の学修目標

二重丸は最も関連するDP番号を、丸は関連するDPを示します。

学部DP

ー

研究科DP

ー

全学DP

3-1◎

教職課程の学修目標

ー

講義目的・到達目標

This course explores Japanese business practices' unique dynamics and global impact, covering topics like keiretsu, lifetime employment, and the management styles behind successful brands like Toyota and Sony. Weʼll examine Japanʼs challenges in international expansion, its role in global supply chains, and the influence of its pop culture and food industry. By the end, students gain a deep understanding of Japanʼs economic strategies and how its businesses navigate a shifting global landscape.

授業のサブタイトル・キーワード

Japan, Presenting to the world, Business, International

講義内容・授業計画

Classroom activities will encompass discussions, dialogues, interviews, and team presentations, alongside interactive question-and-answer sessions with both the instructor and peers. Students are encouraged to actively engage their creativity and contribute to the class.

Week 1 and 2: Marketing Mix in Emerging Countries; communicative oral and writing activities
Week 3 and 4: Confectionary Marketing in Overseas Business; communicative oral and writing activities
Week 5 and 6: Countering Innovators' Dilemma; communicative oral and writing activities
Week 7 and 8: Globalization or Localization; communicative oral and writing activities
Week 9 and 10: Using a New Guerrilla Marketing Strategy as a Challenger; communicative oral and writing activities
Week 11 and 12: Countering Innovators' Dilemma; communicative oral and writing activites
Week 13 and 14: Enhancing Internal Communication of a Global Company; communicative oral and writing activities
Week 15: Final project/final presentation

教科書

Nakatani, Smithers. Global Business Case Studies. ISBN 9784791972661. Seibido.

参考文献

Many kinds of reference books, dictionaries, and English listening materials (such as CDs, videos, and DVDs) are available in the library. Additional materials may be shared by the instructor.

事前・事後学習（予習・復習）の内容・時間の目安

Students will need to spend at least two hours preparing for each class. Students also responsible for reviewing and previewing class content.

アクティブ・ラーニングの内容

Students will learn to work collaboratively in groups and deepen their understanding of the course content through research and presentations.

成績評価の基準・方法

The grading breakdown for this class is as follows:
Homework, class discussions, group work, presentations, and contribution (70%)
Final assessment (30%)

課題・試験結果の開示方法

Feedback will be given during class and online.

履修上の注意・履修要件

実践的教育

N/A

備考

英語版と日本語版との間に内容の相違が生じた場合は、日本語版を優先するものとします。

シラバス情報