Introductory Marketing ｜シラバス情報

授業科目名

Introductory Marketing

(英語名)

Introductory Marketing

科目区分

専門教育科目

-

対象学生

国際商経学部

学年

学年指定なし

ﾅﾝﾊﾞﾘﾝｸﾞｺｰﾄﾞ

KCCBG1MCA1

単位数

2単位

ナンバリングコードは授業科目を管理する部局、学科、教養専門の別を表します。詳細は右上の？から別途マニュアルをダウンロードしてご確認ください。

授業の形態

講義 (Lecture)

開講時期

2025年度後期

(Fall semester)

担当教員

YE MINGQI

所属

School of Economics and Management

授業での使用言語

英語

関連するＳＤＧｓ目標

目標4

ｵﾌｨｽｱﾜｰ・場所

Please email me to make an appointment.

連絡先

対応するディプロマ・ポリシー(DP)・教職課程の学修目標

二重丸は最も関連するDP番号を、丸は関連するDPを示します。

学部DP

1◎／4〇

研究科DP

ー

全学DP

ー

教職課程の学修目標

ー

講義目的・到達目標

Course description and objectives: This course offers a thorough overview of marketing theory and practice of marketing. To assist students in understanding the marketing strategies and recognizing emerging trends in the marketing world.

Learning goals: 1) Understand marketing theory and relate that knowledge to real-world marketing practices, 2) Critically analyze the reasons for real-world application of marketing concepts, 3) Challenge to apply the theory and predict marketing opportunities and threats in the evolving business world.

授業のサブタイトル・キーワード

Marketing, STP, 4P, Consumer,Trend

講義内容・授業計画

This course will provide an overview of what is marketing and the marketing process. Before discussing marketing strategies, it will cover how to analyze the marketing environment. Additionally, emerging marketing trends and the latest marketing research findings will be introduced in this course.

1. Orientation
2. Overview of Marketing
3. Introduction of Value-driven Marketing Strategy and Mix
4. Analyzing the Marketing Environment
5. Consumer Insights and Behavior
6. Market Segmentation, Targeting and Positioning
7. Product: Product Development, Product Life Cycle
8. Branding: Branding Strategy, Brand Equity, Brand Value
9. Pricing: Pricing strategies, Factors Affecting Price Decisions
10. Marketing Channels: Marketing Channels Design and Management
11. Promotion: Promotion Mix, IMC, Advertising
12. Digital Marketing
13. Review of the Marketing Mix and Introduction of Global Marketing
14. Sustainable Marketing
15. Review or Supplementary Content

It may finish a little earlier or later than expected, depending on the actual level of student acceptance.

教科書

Armstrong, G., Kotler, P. and Opresnik, M. (2019), Marketing: An Introduction, Global Edition,14th, Pearson Education Limited (No purchase necessary)

参考文献

References will be provided during the lecture if needed.

事前・事後学習（予習・復習）の内容・時間の目安

1. Preview the content of each lecture (approximately 8 hours).
2. Review the content (approximately 8 hours).
3. Engage in self-study for a personal project or keep in touch with group mates for a presentation (approximately 15 hours).

アクティブ・ラーニングの内容

This course encourages students to participate in discussions.
Group works are included in this course.

成績評価の基準・方法

1. Class contribution (15%)
2. Two Reports (50%)
3. (A) Group presentation or (B) personal project (35%) (You can choose A or B)

課題・試験結果の開示方法

Grades will be given after the lecture.
Comments will be provided after presentation or personal project.

履修上の注意・履修要件

実践的教育

N/A

備考

英語版と日本語版との間に内容の相違が生じた場合は、日本語版を優先するものとします。