Presenting Japanese Business in the World A (A)(in English)

Course Title

Course Title in English

Presenting Japanese Business in the World A (A)(in English)

Course Type

General Courses

-

Eligible Students

All Schools

Target Grade

2Year

Course Numbering Code

IA9992GCA1

Credits

2.00Credits

The course numbering code represents the faculty managing the subject, the department of the target students, and the education category (liberal arts / specialized course). For detailed information, please download the separate manual from the upper right 'question mark'.

Type of Class

講義 (Lecture)

Eligible Year/Semester

Spring semester 2026

(Spring semester)

Instructor

Moskowitz Nicole

Affiliation

Institute for International Relations

Language of Instruction

English

Related SDGs

N/a

Office Hours and Location

Mondays from 10:00-12:00, by appointment only in the GBC Building. Please email ahead of time for an appointment.

Contact

xxhqt265@guh.u-hyogo.ac.jp

Corresponding Diploma Policy

A double circle indicates the most relevant DP number and a circle indicates the associated DP.

Corresponding Undergraduate School DP

ー

Corresponding Graduate School DP

ー

Corresponding University-Wide DP

3-1◎／3-2◎／4-1◎

Academic Goals of Teacher Training Course

ー

Course Objectives and Learning Outcome

This course explores Japanese business practices' unique dynamics and global impact, covering topics like keiretsu, lifetime employment, and the management styles behind successful brands like Toyota and Sony. Weʼll examine Japanʼs challenges in international expansion, its role in global supply chains, and the influence of its pop culture and food industry. By the end, students gain a deep understanding of Japanʼs economic strategies and how its businesses navigate a shifting global landscape.

Subtitle and Keywords of the Class

Presenting Japan to the world, Business, International, Presentation

Course Overview and Schedule

Week 1: Syllabus, Self-Introductions, Introduction to the Class
Week 2: Marketing Mix in Emerging Countries (Chapter 1)
Week 3: Confectionary Marketing in Overseas Business (Chapter 2)
Week 4: Exploring Global Business and Enhancing People’s Sustainable Value (Chapter 3)
Week 5: Globalization or Localization (Chapter 4)
Week 6: Mini-Presentation 1
Week 7: Group Discussion 1 on Unit 1 (Chapters 1-4)
Week 8: Prepare and Practice for Final Presentations
Week 9: Using a New Guerrilla Marketing Strategy as a Challenger (Chapter 5)
Week 10: Countering Innovators’ Dilemma (Chapter 6)
Week 11: Enhancing Internal Communication of a Global Company (Chapter 7)
Week 12: Focus Strategy and Cost Leadership Strategy in Frozen Food Industry (Chapter 8)
Week 13: Mini-Presentation 2
Week 14: Group Discussion 2 on Unit 2 (Chapters 5-8)
Week 15: Final Presentations

In-person/Remote Classification

In-person

Implementation Method and Remote Credit Limit Application

• In-person classes only
• Not subject to the cap on distance-education credits

Uses of Generative AI

Limited permission for use

Precautions for using Generative AI

AI may be used for editing work only, in terms of spelling, grammar, concise language, dictionary, etc. It may not be used for brainstorming, copying and pasting whole sentences or paragraphs, or copying homework answers.
Students should do all work by themselves first and foremost. Afterwards, they may check and edit their work with AI or translation software. Edits to their original work should be shown in a different color to their original work. For example, if they write in black, then the AI edits can be in blue, green, etc.

Textbook

Global Business Case Studies(2023)
Authors Yasuo Nakatani / Ryan Smithers
ISBN 9784791972661

https://www.seibido.co.jp/np/en/code/9784791972661/

References

Contents and Estimated Time for Pre- and Post- Learning (Preparation and Review)

Students will need to spend at least two hours preparing for each class. Students also responsible for reviewing and previewing
class content.

Contents of Active Learning

Students will learn to work collaboratively in groups and deepen their understanding of the course content through research and presentations.

Grading Criteria and Methods

Participation: 20%
Group Discussions: 30%
Mini-Presentations: 30%
Homework: 20%

How to Disclose Assignments and Exam Results

During class and Universal Passport

Precautions and Requirements for Course Registration

Practical Education

N/A

Remarks

In cases where any differences arise between the English version and the original Japanese version, the Japanese version shall prevail as the official authoritative version.

Syllabus data